New Ford Puma crossover fuses seductive design, best-in-class luggage capacity and mild-hybrid fuel efficiency

• Ford unveils the sporty and athletic new Puma SUV-inspired crossover. Seductive exterior styling represents the next chapter in Ford’s human centric design philosophy
• Ingenious flexible rear stowage solutions that will deliver best-in-class uncompromised load space and luggage capacity are among innovations developed following customer input
• Advanced Ford EcoBoost Hybrid 48-volt technology to enhance Puma fuel efficiency, performance and fun-to-drive character
• Effortless and intuitive technologies include Adaptive Cruise Control with Stop & Go; new Local Hazard Information; wireless charging; 12.3-inch “true colour” digital instrument cluster

Ford today unveiled the new Ford Puma – an SUV-inspired compact crossover that fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology.

The new Ford Puma introduces a new chapter in Ford’s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres.

Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0‑litre EcoBoost petrol engine to deliver up to 155 PS.

Advanced driver assistance technologies delivering a simpler and less stressful driving experience include:​

• Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for effortlessly negotiating highway and stop-start traffic
• New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors

Puma is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.

“Our customers told us they want a compact vehicle with stand-out looks that also delivers solutions for everyday living. The result is our new Ford Puma – charismatic, practical and offering technologies from massage seats to mild-hybrid powertrains,” said Stuart Rowley, president, Ford of Europe.

The new Puma joins Ford’s expanding line-up of SUV and SUV-inspired crossover models in Europe, including the Fiesta Active, Focus Active, EcoSport, Kuga, Edge, and the all-new Explorer Plug-In Hybrid. SUVs now account for more than one in five Ford vehicles sold in Europe, and sales rose more than 19 per cent in 2018.

Puma will go on sale at the end of the year, and will be produced with exceptional craftsmanship and quality at Ford’s Craiova Assembly Plant, Romania, following nearly €1.5 billion investment since 2008.