The New All-Electric Ford Puma Gen-E® is here. An all-electric SUV born to take on the city, with fast charging and advanced technology.
Until 30th September 2025, the New All-Electric Puma Gen-E is available with 0% APR* on 2 Year Ford Options.
What’s more, your purchase is supported by our Ford Power Promise, including a free wallbox home charger‡ and much more!
Ready to talk? A member of our sales team can help you understand how you can make the switch to electric.
Ready to go with 17" alloy wheels, ambient lighting, navigation and high-speed 5G modem included.
Upgrade your style with 18" alloy wheels, Matrix LED headlights and B&O sound system with integrated soundbar.
Ford Power Promise is our commitment to electric vehicle confidence. Experience how easy owning an EV really is, with:
We’ve got your back in all the areas that matter most. Ready for more? Contact us today to discover how easy it is to switch and go electric.
Important Information
©2025 Ford Motor Company. Ford Puma Gen-E is a trademark of Ford and its affiliates.
Available to eligible retail customers for new vehicles contracted between 1st July and 30th September 2025 and registered by 31st March 2026. *Finance subject to status. Freepost Ford Credit.
Imagery and information shown throughout this website may not reflect latest UK specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the UK. Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption and Combined CO2 Emissions (WLTP) figures do not include dealer fitted accessories.
^The 5 year service plan includes 2 scheduled services, in line with the 2 year / unlimited mileage service intervals on New All-Electric Puma Gen-E, providing the reassurance and peace of mind of knowing that your vehicle will be serviced by Ford technicians using genuine Ford parts. The plan provides the additional benefit of Ford Assistance for the duration of the plan - a roadside rescue, repair and recovery service that helps you seven days a week, 365 days a year. Wear and tear not included and may incur additional charges.
‡Eligible retail customers only contracted by 30th September 2025. Wallbox and standard install on private driveway (worth £899), fees apply for non-standard install. £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.
˜Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to Our 8-year/100,000 miles, whichever is sooner.
*Compared to petrol Ford Puma model. **Standard or optional features, dependent on series.
‡Based on full charge of 233 miles with Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium-ion battery age and condition. 233 miles WLTP Overall Range reflects a combined driving cycle and 172 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
‡‡High-power DC (>200kW) public chargers, such as IONITY, can deliver up to 84 miles of driving in approx. 10 minutes or 10%-80% in 23 minutes. Figures given are based on Puma Gen-E Select model. Actual charge times and charging speeds will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, lithium-ion-battery age, condition, and temperature.
‡‡‡AC energy consumption. WLTP Combined Energy Consumption figures shown Ford Puma Gen-E Select model. Intended for comparison purposes, only compare fuel consumption and CO2 figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted, weather, driving styles and vehicle load.
†Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.
Furrows Ford acts a credit broker in relation to finance products and not a lender. Furrows Ford only offers finance from Ford Credit. We may receive a fixed fee commission for introducing you to Ford Credit.