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ŠKODA’s recently launched Driver’s Seat Initiative has today opened for applications. The initiative is launching in partnership with The Prince’s Trust, and will be available for those aged between 16-25 who embrace individuality and creativity, for the opportunity to gain new skills in the arts to help make a positive impact on their own life and community.
The ŠKODA initiative, which will run through The Prince's Trust's existing Get Started programme, aims to give the young adults a platform to learn new skills in a discipline matched to their artistic interests; such as music, art or photography.
The Driver’s Seat Initiative is open to those aged between 16-25 who are not currently in employment, education or training and who exude a Driven by Something Different attitude. Successful applicants will undertake a five-day course, equipping them with the skills and confidence to achieve their artistic ambitions. In the six months following each course, The Prince's Trust will keep in touch to help keep them on track to succeed.
Kirsten Stagg, Head of Marketing, ŠKODA UK, commented, “We are proud to be working with The Prince's Trust to launch the initiative. This is a fantastic scheme that has the ability to make a real and significant impact on young people's lives.
"We are looking for those who embody being Driven by Something Different and share our defining attitudes of individual self-confidence, optimism, and a spirit that sets them apart from the predictable, to get involved."
Ben Marson, Director of Partnerships, Government and Corporate, The Prince's Trust said: "It’s important for us to continue to do work that helps shape and grow the next generation’s passions, which is why we are delighted to be working with ŠKODA to launch something that will hopefully change young people’s lives for the better.”
Paloma Faith, ŠKODA's new partner, is supporting the initiative. She has recorded her own version of the classic Make Your Own Kind of Music with ŠKODA to celebrate those who are independently minded, confident in their own skin and who want to make a positive impact on the world around them. The song will also help inspire people to apply for the initiative.
Make Your Own Kind of Music is available now to stream and will be the soundtrack on ŠKODA’s new TV advert that will first air on Saturday 24 March.
Entries to the Driver's Seat Initiative are now open, head to: www.skoda.co.uk/dsi
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