ŠKODA KAMIQ - Interview with the designer

The sketches of the ŠKODA KAMIQ have been drawn by Antti Mikael Savio, a ŠKODA Design team member. He gave an exclusive interview to ŠKODA Storyboard, which can be read below...

How important is sketching in the design process?

It's an essential part of the design process. Every car design starts on paper, which is the fastest way to communicate. When we sketch, we transfer an idea into a visual shape. this hints at what is about to happen to the brand identity.

What does every proper car design sketch need to have?

It needs to have a clear idea, emotion and should propose some new design features. The key elements are harmony and desirable proportions. The sketch has to inspire people into wanting what it represents as a final product.

What is specific about car sketching compared to other kinds of sketching?

In my opinion, there is little difference between car sketching and drawing other things. The aim of the sketch is to capture the essence. The nub of a car sketch is to bring something unexpected and new to the field of car design and you can also see those same rules in almost any other art form.

What does sketching mean to you?

It's like breathing! It's the most natural way for me to express myself.

Did sketching bring you to car design, or did cars lead you to design and sketching?

Hard to say. They came together. I've always sketched cars, ever since I was a little boy.

What inspires you in your sketching?

I would say music and beautiful objects. Sometimes something as simple as an inspiring conversation can do the trick!