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Britain’s best-selling car† has gone electric. Introducing the New All-Electric Puma Gen-E®.
Drivers already love the Ford Puma® for its bold design, practicality, and everyday versatility. Now, it’s been reimagined for an electric future, delivering instant acceleration, near-silent driving, and zero tailpipe emissions, without compromising on everything that made Puma a favourite.
Making the switch is now even more rewarding. The UK Government’s £3,750 Electric Car Grant is available on the New All-Electric Puma Gen-E, helping make electric driving more accessible than ever. Better still, there’s nothing for you to do – we’ll take care of all the grant paperwork on your behalf. For full terms and conditions, please see the GOV.UK website - For full T&C’s see Low-emission vehicles eligible for a plug-in grant: Cars - GOV.UK
Your new Puma Gen-E also comes with the Ford Power Promise, giving you added confidence with benefits including a complimentary home charger and installation‡, plus a range of support designed to make EV ownership simple.
And for a limited time, until 30th June 2026, you can drive away in the New All-Electric Puma Gen-E with 0% APR* on a 2-year Ford Options agreement.
Ready to experience electric for yourself? Speak to our sales team today and discover just how easy it can be to make the switch.
Ready to go with 17" alloy wheels, ambient lighting, navigation and high-speed 5G modem included.
Upgrade your style with 18" alloy wheels, Matrix LED headlights and B&O sound system with integrated soundbar.
Ford Power Promise is our commitment to giving you total confidence in electric vehicle ownership. Discover just how simple, convenient, and rewarding driving electric can be, with:
We’re here to support you every step of the way, with everything you need for a seamless EV experience. Ready to make the switch? Get in touch today and see how simple going electric can be.
Is the Ford Puma Gen-E good for families?
We think the Ford Puma Gen-E is great for families! With 523 litres of boot space including an extra compartment underneath the boot - the GigaBox - a waterproof compartment with a built in drain - perfect for storing and washing off muddy boots after Shropshire walks! There's lots of storage throughout the car - perfect for storing wet wipes, water bottles, snacks and all the extras needed for tiny humans!
Can I charge the Ford Puma Gen-E at home in Shropshire?
Absolutely! With Ford's Power Promise, you get a home charger and cable installed, so you're ready to charge at home.
What is the range of the Ford Puma Gen-E?
The WLTP tested range is up to 259 miles. Your range will depend on how you drive the car. There are four drive modes and using Eco Mode helps you to deliver the 259 miles of range. As an example, if you commuted Telford to Shrewsbury every day, you're likely to only need to charge once a week.
How long does the Puma Gen-E take to charge?
The Puma Gen-E can charge from 10-80% in 26 minutes, using a 100kW fast charger typically found at motorway services. Many of our customers choose to charge their Gen-E overnight at their homes in Shropshire. By scheduling this through an app, you can optimise Off Peak Tariffs, when electricity is at it's cheapest (for example the Intelligent Octopus Go Tariff boasts 8p kWh overnight off peak window). To charge from 0-100% overnight this way, it would take approximately 6 hours.
How much does it cost to charge the Puma Gen-E?
Using the overnight off peak tariff above, charging the Puma Gen-E from 0-100% would cost approximately £3.50. To cover the same amount of miles (259) in a Puma petrol, this would cost approximately £41 (average petrol cost - 153.2p per litre - June 2026), saving up to £37.50 each time you charge.
Important Information
©2026 Ford Motor Company. Ford Puma and Ford Puma Gen-E are trademarks of Ford and its affiliates.
†Britain’s number 1 best-selling car according to SMMT data.
Available to eligible retail customers for new vehicles contracted between 1st April and 30th June 2026 and registered by 31st December 2026.
*Finance subject to status. Freepost Ford Credit.
**Based on full charge of 259 miles with Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium ion battery age and condition. 259 miles WLTP Overall Range reflects a combined driving cycle and 192 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
††Figures given are based on New All-Electric Puma Gen-E Select. Actual charge times and charging speed will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, lithium-ion battery age, condition, and temperature).
^Roadside assistance T&C’s apply see ford.co.uk for details.
‡Eligible retail customers only contracted by 31st March 2026. Wallbox and standard install on private driveway (worth £949), fees apply for nonstandard install. £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.
˜Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to 8-year/100,000 miles, whichever is sooner.
Furrows Ford acts a credit broker in relation to finance products and not a lender. Furrows Ford only offers finance from Ford Credit. We may receive a fixed fee commission for introducing you to Ford Credit.
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Reg. Office: The Shrewsbury Garage, Benbow Business Park,
Harlescott Lane, Shrewsbury, Shropshire. SY1 3EQ
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Furrows Limited are a credit broker and not a lender. We are Authorised and Regulated by the Financial Conduct Authority. FRN 688547. We can introduce you to a selected panel of lenders, which include manufacturer lenders linked directly to the franchises that we represent. We act as an Agent for the Lenders and we would introduce you firstly to the manufacturer lender linked directly to the particular franchise who are usually able to offer the best available package to suit your needs. If they are unable to make you an offer of finance, we then seek to introduce you to the next best offer of finance from another lender on our panel. When you enter into a finance agreement with them, they will pay us a commission which can be either a percentage of the amount borrowed or a fixed documentation fee. Should you be accepted for credit, this commission amount will be detailed on your paperwork, before executing the contract, allowing you to understand the commission arrangement with the Lender. Our aim is to secure the best deal for you with your eligibility. All finance applications are subject to status. Furrows Limited are appointed representatives of Assurity Solutions Limited. This company is authorised and regulated by the Financial Conduct Authority, with FCA authorisation number 517510. Permitted activities include advising on and arranging general insurance contracts. Full FCA Statement can be found here
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