Kia Motors UK Limited has been awarded ‘Best Customer Satisfaction Strategy’ Award by The Institute of Customer Service at their recent award ceremony in London.
The UK Customer Satisfaction Awards is the only customer service awards run by the professional body and recognises organisations and individuals that have implemented successful customer service strategies. Kia and organisations from across the UK were able to enter over 14 categories and were judged by industry experts, business leaders and academics.
Kia entered into two awards, Best Customer Satisfaction Strategy and Best Use of Customer Insight which were whittled down to just eight finalists. With Kia winning the Best Customer Satisfaction Strategy award for their ‘Family-like Care’ strategy which has been rolled out not just to their 192 strong dealer network but is also a mainstay of their internal strategy.
Jo Causon, CEO of The Institute of Customer Service commented on the award; “I would like to congratulate Kia on winning the Customer Satisfaction Strategy Award and commend their ongoing commitment to improving the service and experience they give their customers.
“In today’s challenging environment, great credit should be given to organisations who are investing in strategies which positively impact customers’ experience of their brand.”
Stephen Dorman, General Manager - Customer Quality at Kia Motors UK commented; “Winning this award as well as being shortlisted for Best Use of Customer Insight highlights that what we have developed puts our customers first and that is something that at Kia we are extremely proud of”.
Customer Experience Manager at Kia, David Hart said of Kia’s strategy “Family-like Care” is designed to deliver beyond the customer’s expectation through treating customers like members of an extended family. Behaving with the right attitude creates feelings of warmth, hospitality and above all trust, leaves customers with the feeling that they are being looked after by people who care and delighted by their experience.”