Record April registrations and market share for Kia UK

Kia UK Limited has recorded its best-ever April sales, following the re-opening of most of the brand’s UK dealer showrooms. According to new data revealed today by the Society of Motor Manufacturers and Traders (SMMT), 7,529 Kia vehicles were registered in the UK last month.

This is higher than the company’s previous April record (7,472 units in 2019). Year-to-date registrations of 27,894 take Kia’s UK market share to 4.92 per cent in the first four months of 2021 – also a new all-time high for the brand.

The Sportage retained its place as the brand’s most popular model in the UK, and is ranked seventh in the list of UK top 10 bestsellers, year-to-date, with 2,570 units registered in April and 10,407 units so far this year. It was followed by Kia’s electrified Niro model family (1,757 units in April), with the fully electric e-Niro remaining the UK’s second bestselling electric vehicle, year-to-date (690 units in April, 3,959 in 2021).

The Picanto (1,086 units), Ceed model family (971 units), and Sorento (228 units) also proved popular with UK buyers in April.

Paul Philpott, President & CEO of Kia UK Limited, commented: “Most of our UK showrooms re-opened from April 12 for new and used car sales, and faced an unprecedented level of pent-up demand from customers. As demand bounces back, we’re seeing growing interest across many of our model lines, particularly the Sportage, Niro, Picanto, and all-new Sorento.

“With showroom doors now open, our dealer network can offer buyers a range of different ways in which to research and purchase a new or used Kia. Face-to-face appointments and test drives are now available and proving popular, alongside ‘click and collect’ services. The priority for our dealers is to give Kia customers the best and safest experience as the industry gets back on track after more than a year of disruption.”