All-new Kia Sportage - Instant visual impact

A new design identity based on a bold and daring philosophy

The exterior of the new Sportage establishes new design boundaries, giving it dramatic presence on European roads.

Tense and crisp lines ripple along the refined body, amplifying exquisite styling tensions. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence.

Revealed earlier this year to great acclaim from the design community, Kia’s new design language – Opposites United – is at the core of the new Sportage, influencing every aspect of its appearance and character.

The thought-provoking and daring philosophy is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity and Bold for Nature. The last pillar – Bold for Nature – has profoundly influenced the design creation of new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.

From the front, new Sportage showcases a precise and intricate design form with its detailed-orientated black grille graphic stretching across the width of the face. The technical graphic pulls together the main frontal features of the new Sportage, presenting a striking look. The grille links Kia’s modern signature Tiger Nose grille to the distinctive futuristic-styled boomerang-shaped LED DRLs (daytime running lights), which in turn create solid boundary lines for the striking Matrix LED head lamps also known as intelligent front lighting system.

Paying homage to its sports utility heritage, the side profile of the new Sportage creates a stirring road presence with taut lines cutting across clean but refined body surfaces that seamlessly blend the contrasting volumes together.

Representing another first for the new Sportage range in Europe, a black roof is now available with the new model, helping to accentuate the sporting profile and highlight the architecturally dynamic C-pillar. The addition of a chrome beltline kicks up onto the rear of the new Sportage, creating harmonious lines with the rear spoiler that further adds to the sporting pedigree of the car.

The European Sportage maintains its strong road presence at the rear with a muscular swooping fastback design that flows into the rear lamps, which have been crafted to give the impression that they cut into the body with fine precision. The razor rear lamps are connected by a slim horizontal design, giving the new Sportage a stunningly wide impression from the back.

Depending on spec and model, new Sportage rides on 17-inch, 18-inch or range-topping 19-inch wheels, with a choice of six different alloy designs, colours and finishes.