Kia UK Limited has claimed the top spot for the sixth time as ‘Manufacturer of the Year’ in the 2021 Car Dealer Power Awards.
The win follows a long history of success by Kia at the Car Dealer Power awards and in the eyes of 2,500 UK dealerships, which rated the brand highly with 96.5 per cent across all 13 categories.
Kia picked up the same Car Dealer Power award in 2014, 2016-2018 and again in 2020. This latest award also follows Kia’s recent success in the NFDA Dealer Attitude survey that saw the brand ranked as the highest scoring volume brand.
James Baggott, founder of Car Dealer Magazine and CEO of its parent company, Baize Group, said: “Kia is the most successful brand in the 10-plus years we've been running Car Dealer Power. To be voted the best car manufacturer to do business with is an achievement in itself, but to win six times is an astonishing feat.
“It's clear Kia offers a compelling proposition to customers with its quality vehicles, fantastic seven-year warranty and excellent electric line-up, but Kia should be very proud that it's doing an outstanding job of working with and looking after its dealer network.”
Paul Philpott, President and CEO of Kia UK Limited, added: “We are delighted with this result and thank the dealers who voted Kia as the top manufacturer – and for the sixth time since 2014. This is a credit to our team that always puts our dealer partners first, and of course backed up by Kia’s exciting model range that customers love, as indicated by strong sales and our highest-ever market share this year.”