New Puma: Evocative design meets class-leading practicality | Furrows Ford

New Ford Puma: Evocative design meets class-leading practicality

Stylish, sporty and seductive, the new Ford Puma optimises Ford’s B-car architecture using an optimised wheelbase and track to deliver head-turning SUV proportions.

Puma features a low, sloping roofline for a dramatic, instantly recognisable silhouette, and bucks the trend for wedge-style crossover side profiles with an “anti-wedge” design that features a flatter belt-line to deliver balanced proportions. Ford’s design team created highly emotional surfacing over the distinctively proportioned stance of the vehicle, and alongside the engineering team, delivered uncompromised style, access and load-space.

Sensual surfacing continues along the sides of the Puma, with pronounced wheel arches amplifying the sporty character. The expressive front-end features intricately designed “canoe-shaped” headlamps that sit high on the wings, while the LED fog lamps are positioned directly below, integrated into the front air curtain inlets that guide airflow across the front wheels to reduce turbulence for improved aerodynamics. Extending forward to the instantly recognisable front grille, the headlamps give Puma a bold, aerodynamic front design and an approachable face.

The amplified proportions of Puma are enhanced further by a unique “floating” A-pillar design. This uninterrupted connection of belt line to cowl positions the visual mass of the cabin further rearward, delivering a powerful yet distinctly elegant silhouette.

“From day one we envisioned a vehicle in this segment that was immediately recognisable – and as a result we’ve created a compact crossover unlike anything we’ve ever produced before,” said George Saridakis, director, Interior and Exterior Design, Ford of Europe. “This stunning new look represents the next chapter in Ford’s design identity, while the overarching concept of ‘sexy sanctuary’ employs ingenious and elegant engineering solutions that – in combination with the highly expressive exterior – will delight and surprise customers, fulfilling their distinct needs and desires.”

The new Puma crossover is introduced with distinctive personalities including the sporty Puma ST-Line and stylish Puma Titanium, reflecting individual customers’ preferences.

Puma Titanium features unique Pearl Grey machined 17-inch alloy wheels, and chrome elements for the grille, side skirts and fog lamps. The rear diffuser and skid plate are finished in metallic grey, and the window surrounds in high gloss black. Inside, Puma Titanium is offered with a leather-effect steering wheel, wood-effect appliques for the cluster bezel and instrument panel, and distinctive fabric inserts for the door interiors.

The Ford Performance-inspired Puma ST-Line X is offered with 18-inch standard or 19-inch optional matt black machined alloy wheels and a sports suspension with specially tuned springs and shock absorbers. At the front, the ST-Line grille features matt black elements and a high-gloss surround, high-gloss foglamp surrounds, and an optional larger, functional roof-spoiler.

Bold signature ST-Line lower wing elements direct air to the air-curtain inlets. Inside, the Puma ST‑Line features a flat-bottomed steering wheel and signature red stitching – also available on the optional partial leather seats. Alloy pedals, an aluminium gear shifter and signature black headliner further heighten the sporty character.

A palette of 10 vibrant exterior colours includes Blazer Blue, Frozen White, Race Red, Solar Silver, Agate Black, Lucid Red, Grey Matter, Desert Island Blue, Magnetic and Metropolis White.

Puma’s seductive styling belies unprecedented compact crossover practicality, supported by innovative rear stowage solutions that offer practical solutions to everyday storage problems. Puma delivers best-in-class uncompromised load space and rear luggage space of 456 litres. A flexible load compartment can comfortably accommodate a box 112 cm long, 97 cm wide and 43 cm high with the second row of seats folded flat.

Developed to meet and exceed customer requirements for practical luggage space, the Ford MegaBox provides a deep, versatile storage space that is capable of comfortably accommodating two golf bags in an upright position.

The storage solution offers a capacity of 80 litres in a space 763 mm wide, 752 mm long and 305 mm deep, which can house unstable items up to approximately 115 cm tall – such as houseplants – in an upright position. Alternatively, with the lid down, the space can be used to conceal dirty sports equipment or muddy Wellington boots. The synthetic lining and drain plug in the bottom of the Ford Megabox makes it easy to clean with water.

For even greater versatility, the Puma’s boot floor can be easily adjusted using just one hand to suit load requirements, and to hold one of three positions in the cargo area:

  • In the lowest position, the maximum storage volume available while concealing the Ford MegaBox is delivered
  • In the high position, the area underneath increases to create a cargo floor that is level with the fold-flat second-row seats
  • Removed, the floor can be securely stored vertically against the back of the second-row seats for full 456-litre capacity

The adjustable boot floor features a honeycomb structure inspired by the hexagon-shaped cells used in the construction of high-strength components for jet planes and supercars, for durability and strength.

Loading the Puma is made even easier with Ford’s segment-first hands-free tailgate technology. The system allows access to the boot space even with arms full of groceries, kids or sports equipment, using a simple kicking motion under the rear bumper.

The Puma tailgate also features an innovative incorporated parcel shelf solution – solving the challenge of what to do with the parcel shelf when loading, unloading and carrying large items. The tailgate mounted luggage cover moves in unison with the tailgate and removes the need for side supports, ensuring unhindered access to the rear load area. The flexible luggage cover easily moulds itself around bulky items.

“Throughout the development process, our goal was to deliver an unprecedented degree of practicality in a compact and efficient package,” said Norbert Steffens, Puma chief programme engineer. “Puma’s unique Ford MegaBox and parcel shelf are examples of the innovative thinking that helped us deliver flexibility without compromising on style.”